You’ll get a pretty report.
The release distribution service(s) you choose will send you graphs and charts that detail how far and wide your news has spread.
This will include the websites that picked up your news (there will be hundreds, but like a tree falling in the woods with no one to hear it, does content really exist if nobody sees it?), headline impressions (they don’t really matter), page reads (a significantly lower number, that may or may not matter), and interactions/clicks (see previous parenthetical).
These reports look impressive, but when you dive into the actual KPIs and ROI, the results of the distribution will probably leave something to be desired. It’s very, very likely that none of the 200+ pickups will do anything for you at all.
In all of the years that we’ve been writing, distributing and pitching press releases, only a couple of unique pieces of earned media coverage (from smaller bloggers) ever came from the “higher visibility” that press release distribution services offer.
However, depending on the news you’re distributing, you will get weirdos who will call the number listed on the press release and A) try to sell you something, or B) try to convince you of a conspiracy theory – this actually happened to me a few years ago, and if you’re curious, the conspiracy theory involved chemtrails.
If this is painting a bleak picture of what you can expect out of standard press release distribution via wire services, good. It’s meant to.
I’ve got nothing against the distribution services, and we still use them at TCF (old habits die hard, plus press release distribution is included as part of our large and very expensive PR software package).
But I want to make it clear that you shouldn’t waste your time or resources, or rely on, press release distribution services as an exclusive method of getting your news “out there.” Even if you do everything right, they probably won’t get the job done.
I’m not saying that press releases are useless – far from it. In fact, we regularly use press releases as a way to generate earned media coverage for our clients, across all kinds of industries.
Press releases are still a legitimate way to help tell company stories, educate potential clients and customers, and secure earned media coverage. We have great success with writing and pitching press releases – we’ve sent a couple this year that have generated earned media coverage with an ad value equivalent worth $1 million or more.
Discuss more on
Skype : shalabh.mishra
Telegram : shalabhmishra
Whatsapp : +919212306116
email : shalabh.mishra@gmail.com
mobile : +919212306116
Press Release Power 